About the product
Jöey makes gluten-free seed crackers inspired by Swedish crispbread. You can eat them on their own or serve them with cheese, dips and spreads. Founder Joseph Chen began selling the crackers at farmers’ markets in Prince Edward County before the brand expanded into retail.
Browse the official shop for flavours and multipacks, or use the store finder to look for a nearby stockist.
Visit the official Jöey Nordic Seed Crisps website →
Reveal the on-air result
Joseph Chen accepted an on-air offer from Manjit Minhas.
Dragons Den Hub is an independent guide to the businesses featured on the show.

