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Dragons' Den Canada Season 21 · Episode 2 · 24 September 2026

Jöey Nordic Seed Crisps

Nordic-inspired gluten-free crackers made from seven seeds.

Joseph Chen

Browse Episode 2 →

About the product

Jöey makes gluten-free seed crackers inspired by Swedish crispbread. You can eat them on their own or serve them with cheese, dips and spreads. Founder Joseph Chen began selling the crackers at farmers’ markets in Prince Edward County before the brand expanded into retail.

Browse the official shop for flavours and multipacks, or use the store finder to look for a nearby stockist.

Visit the official Jöey Nordic Seed Crisps website →

Reveal the on-air result

Joseph Chen accepted an on-air offer from Manjit Minhas.

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