Is Bad Brownie Still in Business? (2026 Update)
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Look for Bad Brownie on AmazonFull story →Morag Ekanger and Paz Sarmah pitched gourmet, indulgence-focused chocolate brownies aimed squarely at gifting rather than the supermarket biscuit aisle, entering series 13, episode 14.
The business has kept expanding well past its television debut.
A retail Dragon, not a food specialist
Ekanger and Sarmah wanted £60,000 for 30% of the business, and Touker Suleyman funded it in full despite his own background sitting in retail and manufacturing rather than food specifically. What he understood cold, pricing, sourcing and how to grow a brand that sells straight to the customer, turned out to matter just as much as food expertise would have.
The founders have credited that investment and mentorship with building out both the online retail side of the company and a corporate gifting arm that now sells to businesses alongside individual customers.
Standing out in an easy category to enter
Brownies are about as easy a product as a home baker can start selling, which makes cutting through on flavour and branding alone genuinely hard, and this brand has done it at real scale rather than staying a side hustle.
Reported annual revenue reached roughly $5 million in 2026, a serious figure for a single indulgent food category and one that requires real investment in production and packaging capacity, not just a strong word-of-mouth following.
Still trading on the story
The registrar's file shows the company active, its most recent accounts covering 2024, and its own site still leans on the pitch as part of its brand identity, keeping the original footage and its "welcome to Bad Brownie" line in ongoing use rather than a one-time mention.
Between the revenue growth and the active filings, this reads like a company that used its Den moment as a launchpad rather than a peak.