Dragons' Den archive
Dragons' Den Season 17: What Happened Next
The season 17 pitches we follow past the episode, tracked to what you can still buy.
70 products and businesses across 14 episodes
Products from this season
Browse the pitches, episode by episode
Episode 1
5 pitches



Irish Black Butter
presented as food spread made from bramley apples brandy spices and ciders

Episode 2
5 pitchesEpisode 3
6 pitchesEpisode 4
5 pitches

Bespoke Classical Music
billed as classical music composed performed and recorded for special occasions



Episode 5
5 pitchesEpisode 6
5 pitchesEpisode 7
4 pitchesEpisode 8
5 pitchesEpisode 9
5 pitchesEpisode 10
5 pitchesEpisode 11
5 pitchesEpisode 12
5 pitchesEpisode 13
5 pitchesEpisode 14
5 pitchesSeason 17 of Dragons' Den aired in 2019 to 2020. We track 11 of its pitches here, following each one past the on-air handshake.
Of those, 11 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.
Eleven pitches, and every single one left with a deal. There are no walkaways in season 17. It is a lopsided year by category too, with nine of the eleven filed under our general Other Products bucket.
The valuations swing hard. Drynks Unlimited asked Β£125,000 for 7.5%, pricing itself near Β£1,660,000, while Bug Bakes handed over half the company for Β£50,000, a valuation of just Β£100,000. Most of the remainder settle in the Β£250,000 to Β£320,000 range, and the equity tells the same story: Nimble at 45%, Sockitz and Imperial Candles at 40%, against Drynks at well under a tenth.
Eleven pitches, eleven deals, and not one walkaway.



























































