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Dragons' Den archive

Dragons' Den Season 17: What Happened Next

The season 17 pitches we follow past the episode, tracked to what you can still buy.

70 products and businesses across 14 episodes
Dragons' Den season 17

Products from this season

Browse the pitches, episode by episode

Episode 1

5 pitches

Episode 2

5 pitches

Episode 3

6 pitches

Episode 4

5 pitches

Episode 5

5 pitches

Episode 6

5 pitches

Episode 7

4 pitches

Episode 8

5 pitches

Episode 9

5 pitches

Episode 10

5 pitches

Episode 11

5 pitches

Episode 12

5 pitches

Episode 13

5 pitches

Episode 14

5 pitches

Season 17 of Dragons' Den aired in 2019 to 2020. We track 11 of its pitches here, following each one past the on-air handshake.

Of those, 11 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.

Eleven pitches, and every single one left with a deal. There are no walkaways in season 17. It is a lopsided year by category too, with nine of the eleven filed under our general Other Products bucket.

The valuations swing hard. Drynks Unlimited asked Β£125,000 for 7.5%, pricing itself near Β£1,660,000, while Bug Bakes handed over half the company for Β£50,000, a valuation of just Β£100,000. Most of the remainder settle in the Β£250,000 to Β£320,000 range, and the equity tells the same story: Nimble at 45%, Sockitz and Imperial Candles at 40%, against Drynks at well under a tenth.

Eleven pitches, eleven deals, and not one walkaway.