Deal made in the DenSeason 17 · Episode 4
Fine Diet App
described as mobile dieting app
The ask£70,000for 25% of the business
Implied valuation£280Kask / equity
On-air resultDeal agreed
Founder: Ben Smith
On the record
The deal, on the record
Fine Diet App asked the Dragons for £70,000 in return for 25% of the business and struck a deal with Theo Paphitis on air. Figures are drawn from public records of the pitch.
- Season
- 17, ep 4
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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