Is Fine Diet App Still in Business? (2026 Update)
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Look for Fine Diet App on AmazonFull story →Fine Diet App pitched a technology-driven calorie-deficit tool in series 17, with founder Ben Smith after seventy thousand pounds for a quarter of the business, a deal Theo Paphitis agreed to.
Older accounts describe the app still selling directly to customers.
A Founder With A Track Record Already Behind Him
Smith brought more than an app idea into the room. Having shed ten stone himself using the same calorie-deficit method the product was built around, he was living proof of concept before a single Dragon asked a follow-up question.
The pitch shifted gear when Smith mentioned an earlier venture: he had co-founded the business behind Joe Wicks's original fitness brand, and had exited that stake for well over a million pounds, a detail that changed how seriously the panel treated everything that followed.
A Subscription Business, Checked Differently
Notes on file describe the site still selling ongoing access to its calorie-deficit plan, built around recipes and food swaps, with nothing to check on Amazon since this was always a subscription rather than a physical good.
Subscription products like this live on retention rather than launch spikes, so a plan still being sold years later matters more than any download figure from broadcast week.