The pitch
What walked into the Den
Pouch appeared on Dragons' Den in season 15, episode 1, which aired in 2017, pitched by Ben Corrigan and Jonny Plein.
In the pitch, Pouch asked the Dragons for £75,000 for 18% of the business, valuing the business at about £416,667.
After the show
What happened next
Pouch struck a deal in the Den.
Our read
The Hub verdict
Pouch built a browser extension that surfaces voucher codes as you shop, and Ben Corrigan and Jonny Plein pitched it in season 15 for £75,000 against 18 percent, valuing the company at roughly £417,000. An oddly specific equity slice like that often reflects a pre-set cap table the founders were trying to protect. Three Dragons came in together, Tej Lalvani, Touker Suleyman and Jenny Campbell, which is the real story here: a shopping tool priced confidently and then backed by a crowd rather than a single believer.
