The pitch
What walked into the Den
Brian Smillie and Euan McCreath brought Beezer to Dragons' Den in season 16, which aired in 2018.
In the pitch, Beezer asked the Dragons for £125,000 for 15% of the business, valuing the business at about £833,333.
After the show
What happened next
A deal was agreed on air for Beezer.
Our read
The Hub verdict
A no-code app builder is the kind of pitch that lives or dies on valuation, and Beezer's founders set theirs high: £125,000 for just 15 percent implies a business worth around £833,000. That is a confident ask, the sort you make when you believe the technology, not the cash, is the scarce thing.
Peter Jones backed it, so Brian Smillie and Euan McCreath left the Den with the investment they came for. Parting with only 15 percent kept the pair firmly in control, which for a software business built around its own team is the outcome worth having.
