Deal made in the DenSeason 17 · Episode 10
Story Terrace
presented as personal biographer
The ask£90,000for 5% of the business
Implied valuation£1.8Mask / equity
On-air resultDeal agreed
Founders: Rutger Bruining, Theo Brainin
On the record
The deal, on the record
Story Terrace asked the Dragons for £90,000 in return for 5% of the business and struck a deal with Tej Lalvani on air. Figures are drawn from public records of the pitch.
- Season
- 17, ep 10
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



