The pitch
What walked into the Den
Elite Competitions appeared on Dragons' Den in season 16, episode 10, which aired in 2018, pitched by James Heaton and Alex Beckett.
In the pitch, Elite Competitions asked the Dragons for £50,000 for 25% of the business, valuing the business at about £200,000.
After the show
What happened next
Elite Competitions struck a deal in the Den.
Our read
The Hub verdict
A prize-competition service is a business model that lives on volume, and Elite Competitions' founders framed their raise conventionally: 25 percent of the business for £50,000, which pegs the company at £200,000. That is about as standard as Den asks come, and it usually signals a founder happy to trade a normal slice for the right partner. James Heaton and Alex Beckett got two, with Tej Lalvani and Touker Suleyman both coming in. For a business whose growth is a marketing problem more than an operational one, two investors with consumer reach is the sensible shape of help.
