Is Elite Competitions Still in Business? (2026 Update)
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Look for Elite Competitions on AmazonFull story →Elite Competitions pitched an online prize draw business in series 16, with founders Alex Beckett and James Heaton after fifty thousand pounds for a quarter of the company, a deal that went to Tej Lalvani and Touker Suleyman.
Older accounts describe the company still running competitions from its own platform.
A Pitch That Sparked A Real Debate
The model charges entrants a small fee for a shot at big-ticket prizes, cars, holidays, even homes, a format that clearly worked commercially, since several Dragons showed real interest in the underlying numbers.
It also sparked a genuine argument in the studio over whether a prize competition business sits closer to a lottery than an ordinary retail proposition, a tension that has trailed the whole prize-draw category well beyond this one pitch.
Millions Of Draws Later
Notes on file describe the business still running daily draws and instant wins out of its Blackpool base, claiming more than thirteen million winners paid out over the years.
As a service sold through its own site and app, the visible signal is the draw schedule itself rather than any retail listing.