Deal made in the DenSeason 17 · Episode 2
Churchill Gowns
billed as graduation gown rentals
The ask£60,000for 22% of the business
Implied valuation£273Kask / equity
On-air resultDeal agreed
Founders: Oliver Adkins, Ruth Nicholls
On the record
The deal, on the record
Churchill Gowns asked the Dragons for £60,000 in return for 22% of the business and struck a deal with Deborah Meaden on air. Figures are drawn from public records of the pitch.
- Season
- 17, ep 2
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



