The pitch
What walked into the Den
Suzanne Haines, Astyn Demaine and Omar Mian brought Potion Paris to Dragons' Den in season 20, which aired in 2023.
In the pitch, Potion Paris asked the Dragons for £50,000 for 20% of the business, valuing the business at about £250,000.
After the show
What happened next
A deal was agreed on air for Potion Paris.
Potion Paris was still selling in July 2026.
Our read
The Hub verdict
Vegan, eco-minded perfume is a crowded but growing corner of beauty, and the trio behind Potion Paris, Suzanne Haines, Astyn Demaine and Omar Mian, brought it to season 20 asking £50,000 for 20 percent. That sets the brand at £250,000, a sensible opening for a young fragrance label. Two Dragons came in, Steven Bartlett and Peter Jones. With three founders on the cap table already, taking outside investment means splitting ownership further still, so the decision to raise at all was a considered one rather than a reflex.
