The pitch
What walked into the Den
Louis d'Origny brought OHMME to Dragons' Den in season 16, which aired in 2019.
In the pitch, OHMME asked the Dragons for £80,000 for 20% of the business, valuing the business at about £400,000.
After the show
What happened next
A deal was agreed on air for OHMME.
Our read
The Hub verdict
Sustainable menswear met the Den when Louis d'Origny pitched OHMME, a men's yoga line cut from recycled fabric. He sought £80,000 for 20 percent, valuing the label at £400,000, and Peter Jones backed it. On the ask alone, £400,000 is a bullish tag for an early apparel brand, leaning on the recycled-fabric angle to justify the premium. Clothing is a working-capital business before it is a brand, though, so the cash in a deal like this does more work than it would elsewhere.
