The pitch
What walked into the Den
Weave Got Style appeared on Dragons' Den in season 10, episode 1, which aired in 2012, pitched by Bee London.
In the pitch, Weave Got Style asked the Dragons for £85,000 for 40% of the business, valuing the business at about £212,500.
After the show
What happened next
Weave Got Style struck a deal in the Den.
Weave Got Style has since wound down.
Our read
The Hub verdict
Bee London offered a large stake up front, £85,000 for 40 percent of Weave Got Style, which values the hair-extensions brand at £212,500. Hilary Devey took the deal.
Willing to hand over four-tenths of the business, the founder was clearly after a hands-on partner as much as capital, a reasonable stance in a beauty category that turns on branding, sourcing and retail placement. Landing a single committed backer at that level of equity is the version of the trade that works.
Four-tenths on the table, and Hilary Devey took it.
