Deal made in the DenSeason 17 · Episode 5
War Paint
billed as make up for men
The ask£70,000for 12% of the business
Implied valuation£583Kask / equity
On-air resultDeal agreed
Founder: Daniel Gray
On the record
The deal, on the record
War Paint asked the Dragons for £70,000 in return for 12% of the business and struck a deal with Peter Jones and Tej Lalvani on air. Figures are drawn from public records of the pitch.
- Season
- 17, ep 5
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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