The pitch
What walked into the Den
Von Sy brought Nimble to Dragons' Den in season 17, which aired in 2020.
In the pitch, Nimble asked the Dragons for £85,000 for 45% of the business, valuing the business at about £188,889.
After the show
What happened next
On air, Nimble agreed a deal of £85,000 for 45%, backed by Touker Suleyman, Sara Davies and TejLalvani. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Nimble is the rare pitch that pulled in three Dragons at once. Von Sy offered 45% of the plant-based baby-toiletries brand for 85,000 pounds, and Touker Suleyman, Sara Davies and Tej Lalvani all came aboard together on those exact figures. Split three ways, that 45% is only 15% each, so no single Dragon dominates the cap table, but the founder still parted with nearly half the company in one move. A trio of investors can mean triple the contacts or triple the opinions; on a consumer product aimed at parents, the retail reach of that bench is the obvious draw. The valuation sits under 190,000 pounds, grounded rather than hyped. Plant-based baby toiletries is a category sold on trust, where a parent tries one brand and stays, so the combined reach of three investors matters more here than it would for something bought on impulse.
A three-Dragon deal that split nearly half the company between them.
