The pitch
What walked into the Den
Hanna Sillitoe appeared on Dragons' Den in season 17, episode 3, which aired in 2019, pitched by Hanna Sillitoe.
In the pitch, Hanna Sillitoe asked the Dragons for £50,000 for 20% of the business, valuing the business at about £250,000.
After the show
What happened next
On air, Hanna Sillitoe agreed a deal of £50,000 for 20%, backed by Peter Jones and TejLalvani. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Hanna Sillitoe pitched her own-name skincare brand at £50,000 for 20 percent, valuing it at £250,000, and two Dragons decided to share the stake: Peter Jones and Tej Lalvani came in together on the terms as asked. A founder-branded product picking up two established investors at a fifth of the company is a clean, uncomplicated result, with no equity prised upward and no cash trimmed down. Twenty percent split between two Dragons leaves each with a modest holding, which can be a fair trade for doubling the experience in the room.
