The pitch
What walked into the Den
Richard Clark and Paul Briscoe brought Drynks Unlimited to Dragons' Den in season 17, which aired in 2020.
In the pitch, Drynks Unlimited asked the Dragons for £125,000 for 7.5% of the business, valuing the business at about £1,666,667.
After the show
What happened next
On air, Drynks Unlimited agreed a deal of £125,000 for 7.5%, backed by Sara Davies. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
The boldest valuation in this slice belongs to Drynks Unlimited: £125,000 for just 7.5 percent works out to a business valued near £1,666,667. Asking a Dragon to accept well under a tenth of the equity is a statement that the company already has scale, and Richard Clark and Paul Briscoe made it stick.
Sara Davies came in at the exact terms, taking 7.5 percent for the cash requested with no give on either number. Low-equity, high-valuation deals like this are the ones where a founder is buying a Dragon's network more than their money. The alcohol-free category was climbing fast in 2020, which the ask clearly leaned on.
The tightest equity ask in the batch, met without a flinch.
