Independent product guide to Dragons' Den · Every availability claim is checked

Department

Food and Drink

Dragons' Den food and drink pitches we track past the episode.

467 products to explore

Food and Drink products

Still selling in Food and Drink

Products in this department with a listing we have verified. Stock and prices change, so open the live results before you count on it.

Puresweet product

Puresweet

sugar-free sweetener alternatives

Nutricanine product

Nutricanine

fresh, human-grade dog food delivered by subscription

Kabo Fresh Dog Food product

Kabo Fresh Dog Food

fresh, gently cooked dog food sold by subscription

Saltwinds Coffee product

Saltwinds Coffee

coffee infused with ocean air from the New Brunswick coast

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Food and Drink pitches are a regular feature of the Den. We track 18 of them here, following each past the episode to see which turned into a product you can actually buy.

Food and drink is the busiest shelf we track, eighteen pitches strong, and it is also the Den's most dependable deal-closer. Not one of these founders walked away empty handed.

The money stays sensible. Cash asks run from Grounded Body Scrub's £30,000 up to the £90,000 and £100,000 top end of Lumberjaxe and Hungry House, and implied valuations mostly hold under half a million pounds. Perfect Ted is the standout on equity, giving up only 10% for £50,000.

These pitches span everything from season 5 to season 22, so if there is a through line for food in the Den, it is this: bring a tasteable product and a modest valuation, and the handshake tends to follow.

The Den's safest bet: eighteen pitches, eighteen deals.