The pitch
What walked into the Den
HoliDrink, based in Vancouver, built its idea around kelp, turning the coastal seaweed into a range of functional drinks.
Benny Leemingjuen pitched the company in season 13, requesting $200,000 for a 10 percent share and setting the implied valuation at $2 million.
After the show
What happened next
The brand has moved to a new storefront at holidrink.shop, listed as a pre-launch site with a July 1 opening date. An earlier cafe location has since closed.
Our read
The Hub verdict
A 10 percent ask put $2 million on a kelp drink, and the room never got as far as arguing the price. The pitch itself was the problem: the Dragons dismissed it outright and nobody made an offer. Kelp is a hard sell in a beverage aisle that already struggles to explain functional ingredients, and asking a panel to price a category shoppers have not adopted is a steep opening from a standing start. HoliDrink sits mid-relaunch today, with a storefront carrying a stated opening date rather than a working cart, so the reset is still in progress.
No offers on the night; brand now mid-relaunch
