The pitch
What walked into the Den
Myles Dickinson-Brown brought Haze Cards to Dragons' Den in season 20, which aired in 2023.
In the pitch, Haze Cards asked the Dragons for £35,000 for 35% of the business, valuing the business at about £100,000.
After the show
What happened next
On air, Haze Cards agreed a deal of £35,000 for 35%, backed by StevenBartlett. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Custom metal payment cards were a modern, of-the-moment pitch for series twenty, and Myles Dickinson-Brown kept the ask compact: £35,000 for 35 percent, a neat £100,000 valuation. Steven Bartlett, the Den's most tech-forward Dragon at the time, took the stake at the exact terms offered. A small cash raise for a third of the business usually means a founder betting that the right investor's profile is worth more than a bigger cheque, and on that logic the pairing landed exactly as intended.
A compact deal matched to the Den's most tech-minded Dragon.
