The pitch
What walked into the Den
Perfect Ted appeared on Dragons' Den in season 20, episode 9, which aired in 2023, pitched by Teddie Levenfiche and Marissa Poster.
In the pitch, Perfect Ted asked the Dragons for £50,000 for 10% of the business, valuing the business at about £500,000.
After the show
What happened next
On air, Perfect Ted agreed a deal of £50,000 for 10%, backed by Peter Jones and StevenBartlett. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Perfect Ted came into season 20 with real momentum in its pitch, a matcha-based energy drink asking 50,000 pounds for 10%, which sets a valuation of 500,000 pounds. That number held: Teddie Levenfiche and Marissa Poster closed on the terms offered, with two Dragons, Peter Jones and Steven Bartlett, sharing the 10%. Two heavyweight backers for a single-digit equity slice is a strong combination, the sort that signals both a believable valuation and competition for the deal. Handing over only a tenth keeps the founders firmly in charge. Drinks brands rise or fall on distribution, and the pairing here is pointed: one Dragon with decades of retail weight, one whose reach is an audience, which is roughly the two ways a matcha energy drink gets sold.
Two Dragons competing for a single-digit slice of a drinks brand.
