The pitch
What walked into the Den
The Heart of Nature appeared on Dragons' Den in season 16, episode 8, which aired in 2018, pitched by Robert Sak.
In the pitch, The Heart of Nature asked the Dragons for £40,000 for 20% of the business, valuing the business at about £200,000.
After the show
What happened next
The Heart of Nature struck a deal in the Den.
Our read
The Hub verdict
Robert Sak's ask was one of the leaner ones in this run: £40,000 for 20 percent of The Heart of Nature, the vegan wholegrain, seed and fruit-mix business, a £200,000 valuation. Deborah Meaden backed it.
A small raise against a fifth of the company reads as a founder wanting a partner's reach into the healthy-snacking market more than a large cash injection. Plant-based food had real momentum in this era, which tends to sharpen Dragon interest, and a modest cheque from an investor with grocery experience is the shape of deal that suits a food brand at this size.
A lean ask, and Deborah Meaden took a fifth of it.
