The pitch
What walked into the Den
Grounded Body Scrub appeared on Dragons' Den in season 13, episode 12, which aired in 2016, pitched by Lloyd Haxell and Tasha Harris.
In the pitch, Grounded Body Scrub asked the Dragons for £30,000 for 45% of the business, valuing the business at about £66,667.
After the show
What happened next
Grounded Body Scrub struck a deal in the Den.
Our read
The Hub verdict
Grounded Body Scrub carried one of the lowest valuations in this batch, and it came from an unusual mix of numbers: £30,000 for 45 percent implies the whole business was worth only about £66,667. A small cash ask paired with nearly half the equity usually means early-stage founders trading a big stake for a modest, momentum-building sum.
Sarah Willingham backed it, taking on a founder pair right at the start of their run. A raise this small is rarely about the money; at £30,000 the useful thing being bought is somebody who has built consumer businesses before and can say which of the next ten decisions actually matter.
A big stake for a small sum, and Willingham took it.
