The pitch
What walked into the Den
Kirsty Henshaw brought Worthenshaw's to Dragons' Den in season 8, which aired in 2010.
In the pitch, Worthenshaw's asked the Dragons for £65,000 for 30% of the business, valuing the business at about £216,667.
After the show
What happened next
On air, Worthenshaw's agreed a deal of £65,000 for 30%, backed by Peter Jones and Duncan Bannatyne. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Kirsty Henshaw brought a dairy-free frozen dessert to the Den and left with two Dragons on board at her own terms. The ask was £65,000 for 30 percent of Worthenshaw's, a valuation of roughly £216,667, and Peter Jones and Duncan Bannatyne split that stake without pushing for more.
Free-from food had a growing audience in this period, and a pair of experienced investors co-signing a raise this size tends to reflect belief in the category as much as in the individual product. Henshaw held on to 70 percent while bringing in two heavyweight backers, a solid outcome from a single pitch.
Two Dragons, the asking terms, and 70% retained.
