The pitch
What walked into the Den
Hyper Acai, the frozen acai and sorbet brand from Fernando Xavier and Raquell Silva of London, Ontario, appeared in season 20, episode 9.
Came in at $150,000 for 15 percent, putting the whole line at roughly $1,000,000.
After the show
What happened next
The brand runs on a wholesale and foodservice model rather than direct online sales. In July 2026 its site read as a B2B platform with quote requests, free samples, soft-serve machines and a store locator, so the right way to describe availability is through retail and foodservice partners, not a buy-now shop.
Our read
The Hub verdict
The ask is grounded, a mid-six-figure raise for a fifteenth of the company at a million-dollar valuation, but the more useful detail is the business model. This is a wholesale and foodservice brand, not a direct-to-consumer shop, which changes how availability should even be described.
No Dragon invested. The site runs as a business-to-business platform built around quote requests, free samples, soft-serve machines and a store locator rather than a shopping cart, which is exactly the shape of a brand that sells through partners. The missing buy-now button is the model working as designed, and it is why the right way to find this product is through retail and foodservice rather than an online order.
A wholesale-model frozen dessert brand that left without a deal
Worth knowing: A wholesale-first business will not show a consumer checkout, so the absence of one here reflects the model.
