The pitch
What walked into the Den
Matthew and Sheldon Ratuski brought The Rice Stuff Box, a line of heat-and-eat instant rice meals, to the Den from Saskatoon, Saskatchewan.
Their Season 20, episode 5 appearance aired in 2025 with an outsized request: $2,000,000 for just 15%. That ask implied a valuation of about $13,333,333, among the boldest in the season.
After the show
What happened next
The product itself is easy to find. On July 23, 2026 the storefront was live with working cart and buy options. The brand sits under Floating Leaf Fine Foods, whose Thai Red Curry rice box won a Canadian Health Food Association best-new-product award in 2024, useful context for how the line is positioned.
Our read
The Hub verdict
This is the boldest ask in the group by a wide margin: $2,000,000 for a 15% slice, which pencils out to roughly $13,333,333. That is the kind of number that either signals real traction behind the scenes or invites a hard round of Dragon skepticism.
Arlene Dickinson paid it, putting up the full $2,000,000 for 20 percent, a cheque size the Canadian Den rarely sees and an eight-figure valuation accepted with only a modest trim to the equity. The substance behind the number is what makes that legible: the brand sits under Floating Leaf Fine Foods, an established parent, and its Thai Red Curry box took a Canadian Health Food Association best-new-product award in 2024. The storefront is live with a working cart today.
