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Loop productDeal made in the Den

Dragons' Den Canada Season 13 · Episode 14

Loop

cold-pressed juice made from surplus and imperfect produce

A Montreal juice company built on food waste struck an unusual cash-plus-loan agreement in Season 13. We break down the terms and the aftermath.

The ask$300,000for 10% of the business
Implied valuation$3Mask / equity
On-air resultDeal agreed
Founders: Julie Poitras-Saulnier, David Cote

The pitch

What walked into the Den

Julie Poitras-Saulnier and David Cote launched LOOP in Montreal, Quebec, pressing juice from surplus and imperfect produce that would otherwise be tossed.

The founders appeared in Season 13, episode 14, which aired in 2018, and put $300,000 for 10% on the table. That ask valued the food-waste venture at $3,000,000.

After the show

What happened next

Dragon Etienne Borgeat structured the deal in two pieces: $190,000 for the full 10% stake plus a separate $150,000 loan carrying 5% interest, according to Radio-Canada's companion page for the French-Canadian edition. LOOP took the same equity for less upfront cash and a loan on top.

One strong signal the brand kept its momentum: co-founder David Cote later crossed over to sit in the investor's chair as an actual Den Dragon, reportedly the first former pitcher to do so.

Our read

The Hub verdict

This is one of the more interesting deal structures in the batch. Against a $300,000 for 10% ask, Borgeat put in $190,000 for that same 10% and layered a $150,000 loan at 5% on top. The founders took less equity cash and more debt, keeping the ownership line where they wanted it.

Split it out and the equity was valued as if the company were worth roughly $1.9 million on the cash-for-shares portion, while the loan did the heavy lifting on working capital. The strongest signal of how the brand landed is off the balance sheet entirely: a co-founder later joined the Den as a Dragon.

A cash-plus-loan structure that protected the founders' equity.