The pitch
What walked into the Den
Oldrich Blaha, Stephanie Jackson and Alexander Jackson Blaha presented MIXIT, a make-your-own cereal and snack mix brand, in the season 11 opener from Montreal.
Their ask was $60,000 for 10 percent, which values the young food brand at $600,000.
After the show
What happened next
An offer came in and the founders turned it down, so MIXIT left without an investment.
Our read
The Hub verdict
Sixty thousand dollars for a tenth of the brand prices this make-your-own mix concept at $600,000, a modest and believable number for the food business that opened season 11.
An offer came, and the team turned it down. Walking away from a Dragon on a raise that small is a deliberate call, because at $60,000 the money is the replaceable part and the terms have to justify the partner. Build-your-own cereal is a fulfilment business wearing the clothes of a food brand, with every order picked and packed by hand, and founders who have run that arithmetic tend to know precisely what a cheque buys and what it costs them.
