The pitch
What walked into the Den
Kushan and Princey Bharthi built Cold Grind Organic, an organic cold-brew coffee sold under the Ganesha Foods parent brand, out of Calgary, Alberta.
The pair reached Dragons' Den Canada in Season 15, episode 6, which aired in 2020, seeking $300,000 for a 10% share. That works out to a $3,000,000 valuation for the coffee line.
After the show
What happened next
The current signs are not encouraging. As of July 23, 2026 the company web address fails to resolve at all across every variant we tried, and the LinkedIn page sits nearly dormant with a tiny following. Taken together, that points to a business that has wound down.
Our read
The Hub verdict
Three hundred thousand dollars for 10% sets a $3,000,000 valuation on a cold-brew line, a middle-of-the-road ask for a packaged-beverage business hoping to prove shelf velocity.
Vincenzo Guzzo wrote the full cheque but halved the price, taking 20 percent for the same $300,000. The business did not last the years that followed: the company web address no longer resolves and its company page has gone quiet. Ready-to-drink coffee is a category where distribution and shelf costs run ahead of repeat sales, and a Dragon's cheque buys time rather than shelf velocity. Halving the valuation on the way in reads, in hindsight, as the more accurate number.
