The pitch
What walked into the Den
Nutricanine is a Toronto business making fresh, human-grade meals for dogs and shipping them straight to owners on a subscription plan.
Founders Jason Knight and Hilary Roth used their season 19 appearance to seek $200,000 for a 10 percent equity position, a request that valued the operation at roughly $2 million.
After the show
What happened next
The company reads as healthy today. A check of the site in July 2026 found an active subscription store, six recipes, day rates starting around $1.15, a working checkout and a claim of more than 18 million meals shipped across Canada.
Our read
The Hub verdict
A 10 percent ask on $200,000 set a $2 million bar on a subscription pet-food brand, and the panel would not pay it. The sticking point was unit economics: fresh dog food is expensive to make and ship, and the Dragons read the cost per meal as too high to carry an investor on top. Nutricanine kept going without them, still selling by subscription through its own checkout and advertising 18 million meals served. Kabo, pitching the same fresh-dog-food lane, took the Dragon money instead, which makes the two a useful pair to read side by side.
No deal on unit costs; still selling by subscription
Worth knowing: The ask figures are straight from the aired pitch.
