The pitch
What walked into the Den
Shane Lake and Tony Charles brought Hungry House to Dragons' Den in season 5, which aired in 2007.
In the pitch, Hungry House asked the Dragons for £100,000 for 50% of the business, valuing the business at about £200,000.
After the show
What happened next
A deal was agreed on air for Hungry House.
Our read
The Hub verdict
Long before food-delivery apps were everywhere, Hungry House brought online takeaway ordering to series five in 2007, with Shane Lake and Tony Charles asking £100,000 for 50 percent. That is an even split of the company at a £200,000 valuation, the kind of full-partner offer founders make when they want a Dragon genuinely invested in the build.
Two Dragons took the offer up, James Caan and Duncan Bannatyne coming in together. Splitting an even half of the company between two investors leaves nobody in sole charge, which for a marketplace business in 2007, when online takeaway ordering was still explaining itself to restaurants, was arguably the point: what Shane Lake and Tony Charles needed was two networks, not one.
