The pitch
What walked into the Den
Dreamcrust Pizza, the high-protein, keto-friendly frozen pizza from Toronto brothers Eden and Don Hazan, featured in season 20, episode 15.
Aimed to bring in $225,000 for a stake of 15 percent, which put the company at about $1,500,000.
After the show
What happened next
The pizzas are on shelves: 2026 coverage in Toronto Life and viewthevibe has them stocked in Ambrosia Natural Foods and McEwan's across the GTA with online delivery.
The company runs a dedicated Dragons' Den page of its own, a sign the team is leaning on the appearance commercially.
Our read
The Hub verdict
The ask is a growth number for a young packaged-goods brand: a mid-six-figure cheque against a fifteenth of the business, pricing a high-protein keto pizza at a million and a half launched in 2024. That is the sort of raise aimed at buying shelf space and production rather than fixing a broken business.
Three Dragons split it at double the equity, $225,000 for 30 percent, and refused the founders' attempt to lift the cheque to $375,000. That is a panel willing to back the product but not to fund the bigger plan, which for a frozen pizza this young is a fair reading of how much shelf space one raise can buy. The pizzas are stocked in Ambrosia Natural Foods and McEwan's across the GTA with online delivery.
Three Dragons at double the equity, and GTA shelf space
Worth knowing: Retail listings here come from local press coverage.
