Deal made in the DenSeason 17 · Episode 7
Pure Heavenly Limited
presented as reduced sugar vegan and gluten free chocolate
The ask£75,000for 20% of the business
Implied valuation£375Kask / equity
On-air resultDeal agreed
Founder: Stephen Conway
On the record
The deal, on the record
Pure Heavenly Limited asked the Dragons for £75,000 in return for 20% of the business and struck a deal with Peter Jones on air. Figures are drawn from public records of the pitch.
- Season
- 17, ep 7
- On-air outcome
- Category
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.
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