Is Pure Heavenly Limited Still in Business? (2026 Update)
Still after Pure Heavenly Limited?We have not confirmed a current listing, so this searches Amazon for you.
Look for Pure Heavenly Limited on AmazonFull story →Pure Heavenly pitched reduced sugar, vegan and gluten free chocolate in series 17, with founder Stephen Conway after seventy-five thousand pounds for twenty percent of the business, a deal Peter Jones agreed to.
Older accounts describe a large, active customer base.
Solving Confectionery's Usual Trade-Off
Reduced sugar chocolate that also happens to be vegan and gluten free is a genuine gap in a health-conscious market, though taste is usually where products chasing that gap fall down, and this one appears to have cleared that bar well enough to land Conway's full ask.
Getting a Dragon to commit to a confectionery brand generally requires more than a good story on paper, since the panel can taste the product themselves, which makes a successful chocolate pitch a stronger signal than most.
A Large, Ongoing Customer Base
Notes on file describe the brand still selling chocolate direct through its own site, backed by a Trustpilot page carrying well over ten thousand reviews and a social following stretching into the tens of thousands, both pointing toward a genuinely active customer base rather than a name kept alive for old time's sake.
Amazon does not appear to be part of the picture, which is common for a confectionery brand protecting its margin on direct repeat orders.