The pitch
What walked into the Den
Lemuro appeared on Dragons' Den in season 17, episode 12, which aired in 2020, pitched by Eric and Hugo Bohring.
In the pitch, Lemuro asked the Dragons for £75,000 for 25% of the business, valuing the business at about £300,000.
After the show
What happened next
Lemuro struck a deal in the Den.
Our read
The Hub verdict
Clip-on camera lenses are a crowded shelf, so Lemuro needed a sharp pitch: Eric and Hugo Bohring asked £75,000 for 25 percent, valuing the accessory brand at £300,000. Deborah Meaden backed it. A £300,000 valuation for a phone-accessory startup is punchy but not outlandish for season 17's 2020 vintage, and Meaden is the panel's most numbers-first investor, which makes her agreeing to the price the most informative part of the pitch.
