The pitch
What walked into the Den
Kerbo Charge appeared on Dragons' Den in season 21, episode 7, which aired in 2024, pitched by Mike Gordon and Ben Whittaker.
In the pitch, Kerbo Charge asked the Dragons for £50,000 for 6% of the business, valuing the business at about £833,333.
After the show
What happened next
On air, Kerbo Charge agreed a deal of £50,000 for 6%, backed by Deborah Meaden. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Give away six percent and you are telling the room your company is worth well over three-quarters of a million pounds. That is precisely what Kerbo Charge did: 50,000 pounds for a 6% slice, which works out to an implied valuation near 833,000 pounds. Mike Gordon and Ben Whittaker got Deborah Meaden to accept those terms unchanged, a notable outcome because low-equity asks are the ones Dragons most often push back on. Their pitch sat right on the EV wave, a channel that lets people run a charging cable across a pavement safely, which helps explain the premium price. Meaden invests on infrastructure logic rather than novelty, and a cable channel sunk into a pavement is about as infrastructural as a consumer product gets.
A single-digit equity give at a valuation approaching seven figures.
