The pitch
What walked into the Den
Peter Ensinger and David Baker brought Standby Saver to Dragons' Den in season 4, which aired in 2007.
In the pitch, Standby Saver asked the Dragons for £100,000 for 50% of the business, valuing the business at about £200,000.
After the show
What happened next
A deal was agreed on air for Standby Saver.
Our read
The Hub verdict
Half the company. Peter Ensinger and David Baker put £100,000 for 50% of Standby Saver on the table, the most equity anyone in this group of pitches offered to part with, and it caps the valuation at £200,000.
A fifty-fifty split invites a Dragon to be a genuine partner rather than a passive backer, which for an energy-saving gadget in 2007 likely meant needing retail and manufacturing help in equal measure to the money. What Peter Ensinger and David Baker got was the whole panel: all five Dragons came in on the deal, which is about as rare an outcome as the Den produces.
Half the company offered, and all five Dragons came in.
