The pitch
What walked into the Den
Oliver Murphy brought Reviveaphone to Dragons' Den in season 11, which aired in 2014.
In the pitch, Reviveaphone asked the Dragons for £50,000 for 25% of the business, valuing the business at about £200,000.
After the show
What happened next
On air, Reviveaphone agreed a deal of £50,000 for 25%, backed by KellyHoppen. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Oliver Murphy raised £50,000 and parted with a quarter of Reviveaphone to do it, a straight acceptance of his own asking terms at a £200,000 valuation.
Kelly Hoppen backing a phone-repair kit solo is worth a beat: her design and retail instincts tend to follow products that sit well on a shelf and explain themselves fast, and a fix-it kit for water-damaged handsets is about as self-explanatory as consumer tech gets. Twenty-five percent is a meaningful stake to hand over, though on a five-figure raise it is the kind of trade early-stage businesses make for a Dragon's contacts as much as the cash.
Asking terms met, with a quarter of the company changing hands.
