Is Bide Planet Still in Business? (2026 Update)
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Look for Bide Planet on AmazonFull story →Amelia Gammon pitched a range of eco-friendly cleaning products with an unusual manufacturing model attached, producing goods in ordinary homes and paying above minimum wage to workers who are otherwise marginalised from employment.
She asked for £80,000 against a fifth of the business, and Deborah Meaden backed the deal despite some on-air pushback over valuation.
A social mission layered onto a household category
Household cleaning is a category people buy into again and again once they trust a brand, which gives this kind of company steadier footing than a novelty item bought only once, provided customers stick with it after switching away from supermarket staples. The employment model attached extra scrutiny to the pitch beyond the usual questions about margin and shelf space.
At least one investor reportedly questioned how the founder arrived at her valuation, a common friction point whenever a pitch leans heavily on mission alongside current revenue.
What the record describes
Sources describe the brand holding third-party ethical business certification, a status that has to be periodically renewed against social and environmental benchmarks, and say the company has kept expanding its plastic-free, vegan product line.
Certification of that kind has to be renewed against social and environmental benchmarks rather than granted once, which makes it a stronger signal for a small brand than a self-declared mission statement.