Is Bobhead Still in Business? (2026 Update)
Still after Bobhead?We have not confirmed a current listing, so this searches Amazon for you.
Look for Bobhead on AmazonFull story →Brothers Damien and Seb Harris pitched stylish, affordably priced motorcycle clothing for riders they felt bigger brands had stopped serving, arriving with an existing social following in the low hundreds of thousands and real sales already behind them.
Our records show a deal struck at £50,000 for 30%, backed jointly by Peter Jones and Touker Suleyman.
Two operators who know clothing margins
Suleyman's decades in the rag trade, having owned labels including Hawes & Curtis and Ghost, give him direct experience with the manufacturing and retail pressures a young apparel brand faces, arguably worth more to the brothers than the cash itself.
Two experienced retail operators backing the same clothing pitch tends to mean the room could picture the label scaling rather than staying a niche curiosity.
Where the brand went
Reporting describes the brand continuing to sell casual tops, headwear and other accessories through its own site at prices in line with its original premium positioning.
Premium positioning in motorcycle apparel depends on holding price rather than discounting into the crowd, which is exactly the discipline two experienced clothing operators would push a young brand toward.