Is Buddies Still in Business? (2026 Update)
Still after Buddies?We have not confirmed a current listing, so this searches Amazon for you.
Look for Buddies on AmazonFull story →Buddies pitched an electric toothbrush for children that dispenses the right amount of toothpaste through replaceable cartridges in series 16, with founder Sian Ellingworth after sixty thousand pounds for a substantial forty-four percent of the business, a deal that went to Tej Lalvani and Touker Suleyman.
Older accounts describe the range still selling direct to consumers.
Solving Two Problems With One Cartridge
The pitch tackled a classic parenting flashpoint, children squeezing out far too much toothpaste, or refusing to brush at all, with a mechanism that automatically dispenses the correct amount onto the bristles rather than relying on a child to self-regulate.
Giving up forty-four percent, nearly half the company, for sixty thousand pounds is one of the steeper trades in this batch, suggesting Ellingworth prioritised landing the right investor relationship over holding onto majority control.
Still Selling Direct
Notes on file describe the brand continuing to sell its range of children's oral health products, toothbrushes and toothpaste among them, straight through its own website, alongside an active social media presence and reported work with dentists and charities.
A marketplace listing was never part of the model here, since the brand sells straight to parents through its own site rather than through a retailer.