Is Clean Heels Ltd Still in Business? (2026 Update)
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Look for Clean Heels Ltd on AmazonFull story →Ally Stevenson pitched a small rubber attachment stopping stiletto heels from sinking into grass, back in series 12.
The company is still trading today, well over a decade after two dragons agreed to fund it.
Cheap to Make, Easy to Explain
Stevenson wanted £50,000 for a quarter of the business, a low price tag for a product that costs very little to manufacture and appeals to almost anyone who wears heels outdoors.
Deborah Meaden and Kelly Hoppen split the cheque between them, pairing a retail specialist with a design-focused name on the same shareholder register, useful credibility from two different angles at once.
Onto Real Department Store Shelves
Timpsons, Lakeland, Debenhams and House of Fraser have all stocked the heel protectors since broadcast, alongside sales overseas, the sort of shelf space that only sticks around if a product keeps selling.
Today the company runs its own shop at cleanheels.co.uk, where the protectors remain available to order, putting it well ahead of most alumni who land a deal and then vanish from view entirely.
A Fix That Never Goes Out of Style
Products solving one specific, everyday annoyance tend to outlast anything trend-driven, and heels sinking into a lawn at a wedding is about as recurring a complaint as consumer products get.
It is also cheap to manufacture at volume, and that low cost base is exactly what has let the founder keep supplying department stores profitably long after any television bump has faded from memory.