Is Cordina Hair Still in Business? (2026 Update)
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Look for Cordina Hair on AmazonFull story →Yanika Cordina built her heatless hair curling device from a garden shed into a brand selling worldwide, with America eventually outselling every other market, after pitching in series 18, episode 11.
The most recent evidence points to something more complicated than a simple yes or no: the founder appears to have stepped back from active trading.
Half the company, and several Dragons who said no first
Cordina wanted half her company for £75,000, giving up more equity than most founders would stomach, though that scale of concession tracks with just how costly it is to turn a single patent into dependable factory output. Several other panel members passed on the idea first; Sara Davies was the one who eventually said yes to the full amount.
Getting turned down more than once before finding a backer is common enough in the Den. Usually it just means the founder spent longer defending her numbers before the right investor came along.
From a shed to a US-led export business
Up until the recent pause, the company had built a real office, expanded its lineup to include the original Flower Curls and Waver Buns alongside a newer silicone-free hair oil, and found its biggest audience abroad, with roughly six in every ten sales coming from America against about three in ten from the UK and the rest from Europe.
None of that reads like a business in trouble, which is what makes the more recent turn so unexpected.
What the founder's own site says right now
Cordina Hair's website itself currently uses the word sabbatical, urging shoppers to buy now before that break begins, and the founder has attributed the step back publicly to her own health and family circumstances rather than to the company closing for good.
Still, no fixed return date and no confirmed restock leaves customers in a position that looks a lot like inactivity, whatever the technical label. Anyone wanting to order should check the site directly rather than assume the shop is open as normal.