Is Coti Vision Still in Business? (2026 Update)
Still after Coti Vision?We have not confirmed a current listing, so this searches Amazon for you.
Look for Coti Vision on AmazonFull story →Julie Hawkins and Nancy Gries pitched a magnetic chain system letting people swap out the chain on their reading glasses, in series 18.
The business is still trading, and it has built a wider distribution footprint than many pitches on the show manage.
Dressing Up a Dull Accessory
The founders asked for £50,000 for a fifth of the company, putting the business at around a quarter of a million pounds, a modest number by the show's standards that tends to get a faster yes or no.
Deborah Meaden covered the whole ask, remarking that the founders had taken one of the most forgettable objects in anyone's handbag and given people a reason to want it on display rather than tucked away.
Getting Past Cautious Shopkeepers
A single television slot buys a burst of orders. The years afterward are quieter and much harder, chasing suppliers, running a tiny accessories niche, and convincing one optician's practice at a time to actually stock the thing.
That patience appears to have worked. Opticians guard their frame displays jealously and are notoriously slow to add new accessories, so getting carried in shops at all, not just sold online, is a meaningfully bigger achievement than it sounds.
Built to Be Bought Twice
Glasses chains are almost designed to be repeat purchases, outfits change, chains snap or go missing, and a happy first-time buyer is a fairly likely second-time buyer too, just in a different colour.
The company sells through its own website and a network of independent opticians, skipping Amazon entirely, and has still built a wider footprint than most comparable pitches ever manage.