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Is Flush Brush Still in Business? (2026 Update)

Flush Brush product

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Flush Brush brought a self-cleaning replacement for the traditional toilet brush into the Den in series 17, with Hampshire inventor Tom Keen after fifty thousand pounds for a third of the business, a deal Sara Davies agreed to.

The entity behind the original pitch was struck off some years later, though the product itself appears to still be sold, a split outcome worth knowing about.

Reinventing An Object Nobody Likes Touching

Keen's pitch went after a genuinely universal household annoyance: the standard toilet brush, an object most people would rather not touch and like storing even less, unchanged in any meaningful way for decades.

Framing it as a hygiene upgrade rather than a novelty gadget is the sort of angle that tends to travel well with Dragons wary of inventions dressed up as bigger than they are.

A Dissolved Company, A Product Still On Sale

Records referenced in older coverage describe Flush Brush Limited, the entity behind the original pitch, being struck off in 2024, roughly five years on from its Den episode, while the FlushBrush product line itself was reportedly still being sold through a working online store.

A struck-off company sitting next to a functioning storefront usually points to a change of hands behind the scenes.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, April 2026.