Is Furr Boost Drink Still in Business? (2026 Update)
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Look for Furr Boost Drink on AmazonFull story →Louise and Ian Toll pitched a range of dog-friendly smoothies, blending meat with fruit, vegetables and added vitamins, after Louise's own puppy fell seriously unwell.
They asked for £50,000 against 30%, and Touker Suleyman backed the full amount.
A personal health scare behind a pet product pitch
The founders built the formula around what they describe as eight separate areas of canine wellbeing, covering digestion, coat, anxiety and immune support among others. Coming away with the exact terms requested, in a crowded and easy-to-dismiss pet supplement market, suggests both the pitch and the product survived close scrutiny in the room.
Suleyman's manufacturing and retail background is a sensible fit for a company that needed to grow from home-kitchen batches into something able to service a nationwide retailer.
The retail picture
Coverage describes the brand landing a listing across roughly 250 Sainsbury's stores by late 2025, alongside a wider range that now includes plant-based flavours.
A national supermarket listing is the hardest step for a small pet brand, since it means going from home-kitchen batches to volumes a nationwide chain can rely on week after week.