Is Hello Klean Still in Business? (2026 Update)
Still after Hello Klean?We have not confirmed a current listing, so this searches Amazon for you.
Look for Hello Klean on AmazonFull story →Karlee and Omar Ozener pitched a showercare system built around the idea that untreated tap water, not simply whatever people put on afterward, is what leaves skin and hair in poor shape.
They asked for £100,000 against a tenth of the business, and Steven Bartlett backed the deal.
Water quality as the core selling point
The pitch centred on filters plus a companion range of hair and body products designed to tackle the water itself rather than layer on more treatments to cover symptoms, an angle distinct from most personal care pitches.
Bartlett has a well-documented history of backing wellness brands that sell straight to shoppers online with real momentum behind them, and a product built around a visible transformation story fits that pattern closely.
What later coverage says
Available sources describe the brand growing past 200,000 customers globally, completing a rebrand in 2024, and landing shelf space at a run of upmarket beauty chains, several named specifically in reporting.
A rebrand and a move into upmarket beauty chains is the standard path for a direct-to-consumer wellness brand once its own site stops being enough to carry growth.