Is Home Things Still in Business? (2026 Update)
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Look for Home Things on AmazonFull story →The Home Things founders pitched dissolvable cleaning tablets built to cut down on shipping bottles that are mostly just water, in series 18.
Trading now as Homethings, the company is doing a good deal better than merely surviving.
A Small Slice, A Bold Price Tag
They asked for only 5 percent of the company in return for £50,000, implying a million-pound valuation, an ambitious number for a young company that usually invites hard questions about actual sales.
More than one dragon wanted in before the founders landed on a combined offer, with Peter Jones and Deborah Meaden each putting up half of the full sum together.
Cutting the Water Out Entirely
The pitch rested on a simple fact: most of what you are paying to ship in a bottle of cleaning spray is plain water. Drop a tablet into a bottle you already own, top it up from the tap, and skip transporting the water at all.
Since then, the company says it has kept plastic out of landfill by the ton, and it has been named Grocer Start Up of the Year, picked up a Sky Zero Footprint prize, and reached the highest B Corp tier awarded anywhere.
Repeat Custom Is the Whole Business Model
Eco-friendly cleaning products are everywhere now, own-label ranges included, so simply being green is not enough on its own, the tablets still have to clean as well as a normal spray bottle for anyone to reorder.
A subscription customer is worth far more over time than someone buying a single bottle once, which is exactly why a company that started out valued so modestly has been able to rack up such large environmental numbers so fast.