Is Innovative Gadgets Ltd Still in Business? (2026 Update)

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Look for Innovative Gadgets Ltd on AmazonFull story →Helen Waterston pitched a stainless steel mesh designed to wrap around joints of meat and help distribute heat evenly while roasting.
The product was a simple idea with a real kitchen problem behind it: a roasting joint cooks unevenly, and a conductive steel mesh wrapped around it spreads the heat.
The Terms Of The Deal
Waterston asked for £70,000 for a 48 percent stake, a large slice of equity pointing to a business needing serious capital to move production up a level, and the record shows both Peter Jones and Deborah Meaden backed it.
A stake that size going to two Dragons at once suggests the panel saw real potential in scaling manufacturing and getting the product into wider retail, even if it needed heavy investment to get there.
What The Pitch Needed To Work
A 48 percent stake going out of the door signals a business that needed serious capital to move production up a level, which for a stainless steel kitchen product means tooling, food safe finishing and a manufacturing partner willing to run small batches.
Small kitchenware makers often sell only through trade shows or third party stockists rather than their own site, which is why brands in this corner of the market can be well established without ever building much of a public shop front.